webHR & HiringIntermediate

Checkatrade

Connect vetted tradespeople with homeowners who need them—Nigeria's marketplace for reliable service pros

Monetization

Subscription

Difficulty

Intermediate

Time to first

6-10 weeks

Market signal

$1M–10M/mo

Why it works

A HR & Hiring product in this shape is already a proven earner — real businesses here run at roughly $1M–10M/mo. See the live example for exactly how it's packaged and sold.

Who it's for

Solo builder or 2-person team with product instincts; target: Nigerian homeowners, facility managers, and verified artisans (plumbers, electricians, carpenters, painters)

How to build it

1. Launch with one service category (e.g. plumbing/electrical repairs) in one city—sign up 20–30 vetted providers manually, validate demand via homeowner requests in Whatsapp/Telegram groups 2. Build mobile-first web app: simple provider profiles (photo, rate, reviews, availability), job posting form, in-app messaging, star ratings—use no-code or lightweight stack 3. Solve trust locally: phone verification, WhatsApp integration for easy contact, manual vetting for first 500 providers, encourage payment after service completion 4. Charge providers 15–25% commission on completed jobs (not upfront)—only revenue when they earn 5. Expand to 2–3 more categories and cities once first city hits 200+ active providers and 50+ monthly bookings

Suggested stack

Next.js or DjangoPostgreSQLTwilio (SMS/WhatsApp API)Flutterwave or Paystack (settlement)Cloudinary (image storage)Vercel or Railway (hosting)

Your edge as a builder from anywhere

Nigerian builders understand the trust and communication gaps in the local service economy—WhatsApp is already the medium people use. Local artisans have zero formal online presence; even a basic verified listing is a huge competitive advantage. Payment friction (many providers unbanked) can be solved by settling via USSD or agent networks. Venture-backed Western competitors don't optimize for low

Market signal

Real ad-market activity behind this proven pattern — from public ad libraries.

Ad reach

48.5M

Active ads

342

347 all-time

Daily ad spend

$35.9K

Advertising since

2025

Top audience regions

United Kingdom

Checkatrade

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