One dashboard to manage ads, track ROI, and see what's working across all platforms—built for African agencies and solopreneurs.
Monetization
Subscription
Difficulty
Intermediate
Time to first
4-8 weeks
Market signal
$1M–10M/mo
Why it works
A Marketing & SEO product in this shape is already a proven earner — real businesses here run at roughly $1M–10M/mo. See the live example for exactly how it's packaged and sold.
Who it's for
Digital marketing agencies, freelance media buyers, and e-commerce operators across West Africa who run campaigns on multiple platforms (Facebook, Google, TikTok) and waste time toggling between dashboards.
How to build it
1. Start with Facebook Ads + Google Ads API integration only—pull spend, impressions, clicks, conversions into one unified table.
2. Build a simple dashboard showing daily/weekly ROI by campaign, with basic filters (date range, platform, account).
3. Add email alerts when campaigns underperform (e.g., CPC spikes 20%+) to catch issues fast.
4. Launch to 10–15 local agencies, validate they'll pay monthly for time saved; use Slack for support.
5. Expand to TikTok Ads and Snapchat APIs; add custom attribution rules (tie conversions back to ad source).
Suggested stack
Next.js or Django (backend+frontend)PostgreSQL (store campaign snapshots + alerts)Facebook Ads APIGoogle Ads APITikTok Business APICelery or Bull (background jobs for daily data pulls)Recharts or Chart.js (simple charts)Stripe (subscription billing)SendGrid or Mailgun (alert emails)
Your edge as a builder from anywhere
Nigerian agencies and media buyers already manage campaigns for global clients (US, UK e-commerce) but lack tools built for their workflow. You charge in USD via Stripe, undercut Western tools (Supermetrics, AdRoll dashboards) by 60%, and ship faster than SaaS companies that ignore this segment. Local payment rails (Paystack) + Naira option unlock the smaller agency market. Your first 20 customers
Market signal
Real ad-market activity behind this proven pattern — from public ad libraries.