webMarketing & SEOIntermediate

Visit Abu Dhabi

One dashboard for Nigerian SMBs to run ads across Facebook, Google and TikTok—and see what actually works.

Monetization

Subscription

Difficulty

Intermediate

Time to first

4-8 weeks

Market signal

$250K–1M/mo

Why it works

A Marketing & SEO product in this shape is already a proven earner — real businesses here run at roughly $250K–1M/mo. See the live example for exactly how it's packaged and sold.

Who it's for

Solo builder or 2-person team. Sell to: small e-commerce shops, service providers (plumbing, tutoring, beauty), and local agencies managing clients across Lagos, Abuja, Kano.

How to build it

1. Pick one ad platform (Facebook/Instagram Ads API) and build a read-only dashboard that pulls spend, clicks, conversions into a single table—use Supabase or Firebase for the backend. 2. Add basic filters (date range, campaign type, ROAS threshold) and one key metric card (total spend, total revenue if user connects their store). 3. Build a simple auth system tied to Facebook/Google login so users can safely connect their ad accounts—use OAuth2. 4. Launch to 20 SMBs you know personally; charge them ₦10k–₦20k/month to test demand and collect feedback. 5. Add the second platform (Google Ads or TikTok) only after 50+ paying users prove the core value; iterate on what they actually check daily.

Suggested stack

Next.js or React (frontend)Supabase (Postgres + auth)Facebook Ads API & Google Ads API SDKsStripe or Flutterwave (billing)Vercel or Railway (hosting)Recharts or Chart.js (simple charts)

Your edge as a builder from anywhere

Nigerian SMBs spend heavily on Facebook and Google ads but have no unified view of ROI—they're flying blind across tabs and spreadsheets. A builder in Lagos understands their pain (no time, no tech team) and can reach them cheaply through WhatsApp groups and local agency networks. API costs are low; you can undercut global tools by 60% and still scale to $5–10K/month within 6 months if you focus o

Market signal

Real ad-market activity behind this proven pattern — from public ad libraries.

Ad reach

6.5M

Active ads

110

110 all-time

Daily ad spend

$6.6K

Advertising since

2025

Top audience regions

United Kingdom

Visit Abu Dhabi

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